Unifrax/ Alkegen

Ditch the giveaways. Campaigns make trade shows pay off

Intermedia excelled from the start, optimising our budget and ensuring our campaign and trade show’s success. The results speak for themselves.

Marketing Manager, Unifrax

Unifrax, now Alkegen, a regular at the Thermprocess show for metal producers, had an 84m2 stand booked. Despite exhibiting for years, footfall was dropping. They had to attract customers early to ensure their substantial investment paid off, but past communications were uninspiring and dry. They had to Think Bigger.

Drawing crowds was the primary goal, but we also needed to promote the new Insulfrax LTX & Isofrax 1400 ranges without overt sales pitches. With a global non-English speaking audience, precise, quick messaging was crucial. So, we created an overarching ‘Greener, Cleaner, Safer’ concept to address common industry challenges and a raft of communications for maximum standout.

Leading up to Thermprocess, our campaign yielded 904 GDPR-compliant leads through an energy-focused eBook. At the show, stunning visuals and animations highlighted product benefits. The result? A packed sales pipeline, with orders averaging £300,000+. While we smashed past attendee targets, the ROI was monumental.

Let us give your marketing Bigger Impact

Overt promotion of technical content will quickly disengage prospects. Your communications should resonate with customers, reinforcing your credibility and showcasing your products’ value.

Before you book your next trade show – talk to Intermedia.

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