Vernon Morris

We hadn’t needed to market ourselves until we developed Incertameter. The team at Intermedia didn’t baffle us with marketing jargon, they talked our language. They really got to know our business and what can be a very complex industry. I think you can see that in the brand strategy and the creative solutions they provided and of course in the results they delivered.

Phil CampbellCommercial Director

the business:Vernon Morris designs and manufactures precision performance products for public utility organisations around the world. Incertameter, their ground breaking new flow meter, was a breakthrough in leak detection that nevertheless required careful marketing.

the thinking:Communicate the benefits of Incertameter quickly and concisely to UK and overseas water authorities' complex decision making units. The message? Save time, water and money!

back to our workmore work below

advertisingTargeting senior decision makers in UK and overseas water authorities, our advertising positioned Vernon Morris as the leader in leak detection and water saving technology. A confident stance for a unique new product. example of advertising work by Intermedia

example of advertising work by Intermedia

brand identityFor the Incertameter brand identity we drew on a vibrant and distinctive colour palette that reflected the innovative nature and ecological advantages of the product. This was reiterated by a logo that echoed both the fluidity of water itself, and the circular nature of the water cycle. example of brand identity work by Intermedia

design for printUsed to set out the benefits of Incertameter’s revolutionary technology, our brochure was used both as a promotional piece and a sales aid during sales presentations. Within 6 months of launch, meetings were secured with the majority of water authorities and a significant number of trials are now ongoing. example of design for print work by Intermedia

example of design for print work by Intermedia

direct marketingWith a highly defined audience of a few hundred, Direct Marketing was an obvious channel choice and allowed the Incertameter message to be delivered to the desks of some of the most important decision makers in the UK and overseas water industries. example of direct marketing work by Intermedia

example of direct marketing work by Intermedia

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