We gave intermedia the business and marketing challenges we are facing. They gave us a range of options for engaging our key target audiences from which we were able to choose an exciting campaign that matched our budget.
Trudie JohnsonHead of Marketing
the business:VELCRO® brand hook and loop fasteners is part of the global Velcro Company; worldwide leaders in fastening innovation, operating across industrial, consumer, military, automotive, construction, and personal care markets. Velcro identified a growing UK market - education - and turned to Intermedia for help in raising awareness of the diverse applications for VELCRO® fasteners in nurseries and schools.
the thinking:Build on the already successful campaign, "how do you use yours", to allow teachers and pupils to explore different applications for VELCRO® fasteners.
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