1b15 Spirit - Intermedia TMS

Spirit was a major milestone in our business development and it was good to work with an agency that was prepared to put so much time and effort into its success. Throughout the development and the creative execution, we felt confident the Spirit brand couldn’t have been in safer hands.

Paul IslipManaging Director
spirit, a client of Intermedia

spirit

the business:Westbridge Furniture manufactures sofas and armchairs for major retailers. For 2010, the company decided to launch a premium range under a new brand of their own... and looked to Intermedia to help them do it.

the thinking:Capture the sense of sheer indulgence in the range through a clear brand identity and positioning. Then build on this through and an equally upmarket print campaign and exhibition support.

back to our workmore work below
strategic marketingThrough market research and brand workshops with the management and design teams, Intermedia developed a brand concept, a brief, brand name and image for an exciting and exclusive new range of furniture by Westbridge. The brand was launched to retailers at a The Interiors Show 2010, supported by brochures and point-of-sale promotional collateral and secured orders from every one of the furniture retailers targeted.example of strategic marketing work by Intermedia
brand identityHaving considered a range of options and settled on the name 'Spirit', we developed the brand identity and positioning. We then set out to make the brand tangible through a series of quality print pieces which were designed to get retailers to stock the new Spirit furniture range and to support them at the point of sale.example of brand identity work by Intermedia
design for printWith photography, copy and print values that echoed the sheer quality and individuality of the product, this elegant 32-page brochure proved a highly effective sales aid, helping secure orders with many of the major retailers at the Interiors Show 2010.example of design for print work by Intermedia
design for printphotographyThe striking images were captured over the course of a 5-day recce and shoot that pulled together stunning interior locations, models, stylists and retouching services. Throughout the process, Intermedia’s art director liaised closely with the client to ensure the finished product more than did justice to the range. example of design for print work by Intermedia
design for printA crucial element for the successful launch of Spirit was its exposure at The Interiors Show 2010. To create a 'buzz' around the new range ahead of the show, this personalised invitation was mailed to a select database of carefully chosen buyers from independent and multiple stockists, resulting in high levels of interest and many significant orders on the day.example of design for print work by Intermedia
online marketingOur micro site to support the launch of Spirit at the Interiors Show 2010 imported all the luxurious imagery and sensibility of the Spirit print campaign into an online environment.example of online marketing work by Intermedia
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