‘Intermedia’s understanding of the issues and the effectiveness of their media choices has helped us make the most of our budget to deliver a critical message about health and wellbeing to a sometimes difficult to reach audience. Already, we can see there has been a significant upturn in sexual health business.’Dr Laurence GerlisDirector
the business:samedaydoctor is a private walk-in clinic offering instant appointments and accessible, ‘on-the-go’ healthcare and advice on a wide range of medical issues. It approached Intermedia with a brief to raise awareness of its sexual health screening services among professional men and women reluctant to arrange testing in advance with their own GPs.
the thinking:Create up front and straight-talking messages in targeted media, focusing on the convenience of the clinic’s city centre location and the speed of its test results.more work below
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