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purista
the business:Created by Arch Chemicals, the global biocides company, Purista is a textile treatment added during manufacture that neutralises odours and helps clothes retain a 'just washed' feel. While major retailers were sold on its benefits for sock product lines, the company's aim was to convince buyers that Purista had many other profitable uses.
the thinking:Create a high profile communications campaign to demonstrate the wide range of potential applications for the product.
back to our workmore work belowdirect marketingphotographyTo create the eyecatching ‘fridge/wardrobe’, we looked long and hard at dozens of fridges before settling on the best one, then carefully selected the right combination of clothes and props to complete the full set of images. Throughout the shoot, our art director liaised closely with the client to secure the best result.
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