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ph jones, a client of Intermedia

ph jones

the business:PH Jones provides heating, plumbing, maintenance and utility services to over 250,000 UK properties. Rapid internal changes, however, meant both staff and customers were becoming confused about what the company stood for and where it was going.

the thinking:Define a clear and relevant brand proposition and deliver it through every pertinent channel.

back to our workmore work below
strategic marketingWith the business entering a new and ambitious stage of growth as a turnkey engineering and property services contractor, the client wanted to raise its profile, unify its brand and make it clearer to customers and employees what the PH Jones name stood for. Initial research and strategic workshops with senior management provided clarity on the benefits to customers and allowed Intermedia to devise a new mission statement, a new value proposition and a consolidated brand brief from which a new brand identity could be developed. This established a clear and robust foundation which gave the management team confidence as they embarked on the new stage of growth.example of strategic marketing work by Intermedia
brand identityAfter recommending internal marketing initiatives to bring staff on board with the management team’s revised vision for the company, we developed a new brand identity utilising livery, signage and online communications to introduce customers and other stakeholders to the revitalised PH Jones brand.example of brand identity work by Intermedia
brand identityvehicle graphicsThe PH Jones fleet of service and maintenance vehicles carried the new logo and brand identity to the customers and communities it served. A clear signal that the ‘new’ PH Jones was here to stay, and meant business. example of brand identity work by Intermedia