I had an idea of what we needed to do with our new digital print business. What Intermedia gave us was a clear focus, help in identifying the right type of marketing activities and most importantly the confidence to get on with itIan CrowManaging Director
the business:Pelican Press, like others printers, has been hit hard in recent years by the twin trends of reduced demand for print volumes and increased competition. Recognising the potential of new digital technology, Pelican had bought a state-of-the-art digital press and needed to build on its initial success by refining its marketing approach.
the thinking:Develop a clearer understanding of who the target customers are and a compelling value proposition for Pelican Press in the new era in printing. Then offer those prospective customers value-added services that deliver focussed, tangible results.more work below
© 2010 mmx intermedia tms, 10 walls avenue, chester, cheshire, CH1 4JB