The PR campaign Intermedia co-ordinated for our opening in Chester was inspired and original. Their local knowledge proved invaluable in helping us shape a launch strategy and their contacts in the local media allowed us to punch well above our weight in terms of reach and awareness among potential customers. A thoroughly professional and capable team.

Alison DilleyBrand Manager
chez gérard, a client of Intermedia

chez gérard

the business:Founded over 30 years ago, Chez Gérard has built its reputation on the 'best steak-frites this side of Paris'. Now with 24 locations throughout the UK, Brasserie Gérard fuses the tradition of French all day dining and classic dishes with the flavours of French influenced cuisine.

the thinking:The objective was simple – launch the new Chester Brasserie Gérard by combining their proven restaurant experience with our local knowledge.

back to our workmore work below
public relationsOur PR campaign was delivered in two stages. Pre-launch: In the two weeks running up to the opening, we rolled out a competition in the press and with local radio stations to win an exclusive VIP dining experience at the new restaurant. Launch: We delivered canapes to local radio stations, creating a ‘buzz’ about the new restaurant on air. We also worked with regional tourist boards and businesses to maximise awareness of the newest restaurant experience in town. example of public relations work by Intermedia