Intermedia were always ready to listen to us and were pro-active in making our budget work harder. Their 2008 campaigns helped us to increase attendance of lower performing race-days and to standardise our marketing material. They were even prepared to tell us where they felt we were spending money unnecessarily. We made significant cost savings on previous years’ print expenditure.

Melissa HattonMarketing Manager
chester racecourse, a client of Intermedia

chester racecourse

the business:The oldest racecourse in Britain, 'The Roodee' offers one of the most comprehensive of racing calendars. Events like the May Festival draw capacity crowds year after year, but it was with the less famous and lower performing events that race organisers turned to Intermedia for help.

the thinking:Create a cost-effective, integrated communications and media plan to market key events and themes across the year.

back to our workmore work below
advertisingAn integrated outdoor, radio and press campaign ensured maximum awareness of the 13 key race meetings through the season. example of advertising work by Intermedia
design for printTo hit the lucrative corporate events and hospitality market, we designed this brochure setting out the excitement and attractions of a day at Chester Races to a business audience. example of design for print work by Intermedia
sales promotionA single piece of print carrying race day packages and discounts, along with a full calendar of events to increase uptake and ticket sales throughout the year.example of sales promotion work by Intermedia