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chester grosvenor hotel
the business:The Chester Grosvenor and Spa is one of the finest hotels in the north-west of England and one of a handful of hotels outside London to be awarded five AA Red Stars. While busy most of the year, the hotel was experiencing periodic downturns in bookings.
the thinking:Deliver a quick uplift in sales without eroding the Grosvenor’s core proposition of luxury and exclusivity.
back to our workmore work belowsales promotionOvert price reductions simply weren’t an option for such a premium brand, so we developed a combined ‘dine and stay’ sales promotion offer, delivered by direct marketing and E-mail. The customers understood they were getting even more luxury, exclusivity and value, and by using the line ‘we don’t do things by halves’, the hotel was able to use further offers without damaging brand perception.
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