25fe Boughey - Intermedia TMS

Over the past 3 years, Intermedia has helped us build our brand, identify markets and execute our marketing plan, we have doubled revenue in the period. Intermedia has played a significant role in our growth process, their creative ideas and development of innovative campaigns have certainly created the right impact for Boughey.

Keith ForsterManaging Director
boughey distribution, a client of Intermedia

boughey distribution

the business:Building on 4 years of significant growth to establish it as a leading ambient grocery logistics company, Boughey developed a 3-5 year strategic business plan with the support of KPMG. It now needed to identify, scope out and execute an appropriate marketing strategy and phased marketing activities to achieve its new business goals.

the thinking:Provide a range of integrated, phased marketing activities for customers, prospective customers and employees to meet specific business goals and based on a marketing strategy that reflects the business’ capabilities and the harsh realities of the market.

back to our workmore work below
strategic marketingWith the benefit of additional market research, we took the business analysis and information in the strategic plan to a more detailed level of customer demand and service. We took time to explore Boughey’s ambitions and capabilities against the hard realities of the market. As a result, Intermedia was able to recommend and win management team support for a marketing strategy which met the dual requirements of ‘business as usual’ and the strategic options. With its focus on action, Intermedia converted the strategy into a detailed schedule of integrated marketing activities and resources which is now being implemented.example of strategic marketing work by Intermedia
advertisingClear, benefit led advertising that communicated the advantages of shared user logistics and fed back into the brand we had created for Boughey.example of advertising work by Intermedia
advertisingIn a trade press environment dominated by conventional imagery, our press advertising achieved huge stand out while delivering a clear, focused message about the flexibility of Boughey’s service packages to businesses of all sizes. example of advertising work by Intermedia
brand identityA newly expanded service marked the perfect time to redevelop the Boughey brand. Looking beyond mere cosmetics, we delivered a new brand symbol encapsulating their core offer - palletisation, storage and distribution – along with a modern, more forward looking type style and a consistent descriptor: ‘Warehousing and distribution specialists’.example of brand identity work by Intermedia
direct marketingSimple but arresting DM pieces building the case for Boughey's shared logistics business model. Each one focused on a specific benefit for the potential customer, highlighting the availability of space, the flexibility of contract free warehousing and the value for money fee structure.example of direct marketing work by Intermedia
direct marketingCommunicating to smaller and medium sized businesses that they too can draw on all the benefits of full service warehousing and distribution without the full service fees, these mailers kept Boughey at front of mind for key decision makers in the ambient grocery sector.example of direct marketing work by Intermedia
direct marketingA high value launch mailer to promote Boughey's newly extended warehouse facilities. The branded memory stick was a useful, retainable gift that also made a succinct point about the availability of additional storage space. example of direct marketing work by Intermedia
direct marketingUsing branded drinks coasters packaged in a cardboard carton 'pallet', we made sure the Boughey name was ever-present fixture on our target market's desks and drove home the dual benefit of accessible storage space without contract tie-ins.example of direct marketing work by Intermedia
online marketingOur website for Boughey Distribution provides a comprehensive summary of the company's services, from ambient storage and distribution, to scaled fee structures and contract packing. It is also a source of news about Boughey, its customers, and developments in the warehousing and distribution industry.visit websiteexample of online marketing work by Intermedia
public relationsIn difficult economic times it’s all the more important ‘good news’ business stories find the right exposure. We make that happen for Boughey with a steady stream of press releases and features updating potential and existing customers with news of account wins, new appointments, client case studies and industry awards – most notably the arrival of the BBC Business News ‘Box’ at the company’s Wardle warehouse this year.example of public relations work by Intermedia
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