1a6c BioComposites - Intermedia TMS

At a time when the whole focus of our business was changing, it was crucial we found an agency that would act with integrity and be committed to our goals and not just winning creative awards. Intermedia’s ideas on how and where to communicate our new brand message, their CIM credentials, working processes and overall professionalism impressed me enormously.

Paul FowlerDirector
bc, a client of Intermedia

bc

the business:BioComposites, a specialist facility within the University of Bangor, had been at the forefront of research, development and the commercial application of bio-based alternatives to synthetic materials for many years. When the decision was made to put the organisation on a more commercial footing, its principals looked to Intermedia to resolve a lack of understanding among their core audiences.

the thinking:A new name, a new brand and a clearer explanation of the company and its specialist divisions.

back to our workmore work below
strategic marketingBioComposites was finding prospective clients struggled to see the benefits of the environmental technology service they offered. Market research and a series of workshops with the BioComposites management team yielded key insights into customers’ needs, expectations and buying behaviours. These in turn formed the basis of a marketing plan that defined clear target market segments and marketing activities, including brochures, a new logo and a new website design to raise awareness and generate leads. Since then, BioComposites has grown significantly and has delivered substantial benefits to customers who now use more sustainable materials and processes in their production.example of strategic marketing work by Intermedia
brand identityWe developed a new logo and overarching brand identity that provided a focused expression of what the brand stood for. We also shortened the BioComposites name to BC.example of brand identity work by Intermedia
brand identityFor each of the BC sub brands we created separate identities that served to establish each as a distinct division while positioning it as an integral part of the main brand. example of brand identity work by Intermedia
design for printProduct leaflets for BC explained in more detail the specialist role of each division. Illustrating the uses and advantages of specific materials with arresting and engaging images, they also provided a sound commercial and scientific case for BC's activities.example of design for print work by Intermedia
online marketingIn a sector like biomaterials R&D, where technology and legislation change so quickly, it was essential we delivered a content managed site that BC's directors could update quickly and easily. In keeping with the company's new brand identity, the new website clearly delineates the role of each division while talking with authority to decision makers and opinion leaders in the scientific and industrial communities. It also incorporates an Extranet function for direct, secure interaction between BC and its clients and is fully compliant with W3C standards for accessibility. example of online marketing work by Intermedia
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