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strategic marketing

Here's where our business insight really gets rigorous and where Intermedia begins to look like a very different kind of marketing agency. Different how? In the way we provide a full range of Strategic Marketing services, from in depth studies of how marketing can deliver effective results in your specific business context to a clear customer proposition and a solid business case for your marketing campaign. In other words, in the bigger thinking that’s so important for creating bigger impact and delivering real, measurable results.

Our Strategic Marketing services:

Business Planning
A forensic examination of your customer and market needs, marketing requirements and their place in your wider business activities. We’ll present our findings in a fully formulated plan that sets out what we’ve learned and what we’d recommend at a business, marketing and communications level.

The Business Case
The hard figures: What your money will be buying, what you’ll invest, what benefits you’ll get and what you can expect as a return on your investment. All in a clear, accountable and completely transparent format to enable you, and us, to control and measure the execution. That format includes the timelines, budgets, deadlines and project ‘staging posts’ by which your marketing will be managed. It also includes agreed means by which we will monitor and measure the success of your marketing.

The Creative Brief
The foundation and stimulus for ‘bigger impact’ communications on your behalf, the Creative Brief is based on the unique insight our research and analysis up to now have given us and provides a clear proposition on which our creative solutions are based.

The important thing to remember is that our Strategic Marketing isn’t a fixed process we apply to all our clients’ marketing problems, but a menu of services you can pick and choose wherever they intersect with your requirements as a business.

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