Portfolio - Sales Promotion

We were asked to help relaunch Low ’C and help communicate its value for money. We highlighted the low price for the premium strength beer by the use of humour and involved customers in a way that allowed for plenty of spin-off PR. Posters and beer mats told drinkers that they would get a scratch card with every bottle bought – giving a chance to win a free product.

 

click to enlarge

• brand identity
• advertising
• direct marketing
• public relations
• sales promotion
  • chester racecourse
  • british midland
  • marston's
• design for print
• online marketing
• case study