Portfolio - Advertising

We needed to launch a new range of excavators in a very competitive market. Through the use of stunning black and white photography, we were able to create the effect of very reliable and powerful machines. The ads had the desired ‘stand-out’ in trade press and helped increase JCB’s market share.

 

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• brand identity
• advertising
  • amtico
  • jcb
  • chester racecourse
  • spur
  • jcb
  • halo
  • central tyre
• direct marketing
• public relations
• sales promotion
• design for print
• online marketing
• case study