increasing footfall for a private walk-in clinic

Intermedia has been appointed by a walk-in medical centre to raise awareness and uptake of the sexual health services available at its Manchester clinic.

Offering instant appointments and same day test results for STDs and HIV, samedaydoctor was looking to target professional men and women whose work commitments made booking and attending appointments with their own GPs impractical.

Focusing on the speed of the service and the convenience of the city centre location, we delivered the message on straight-talking beer mats and bar runners in pubs, bars and clubs within a three mile radius of the clinic.

In addition, we placed a full-page advertisement in ‘Hot Village’ magazine in the run up to Manchester’s Gay Pride event.

samedaydoctor’s Dr Laurence Gerlis commented ‘Intermedia’s understanding of the issues and the effectiveness of their media choices has helped us make the most of our budget to deliver a critical message about health and wellbeing to a sometimes difficult to reach audience. Already, we can see there has been a significant upturn in sexual health business.’